Marketing and Communication Committee - Promoting the Activities of the Club

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Marketing and Communication Committee – Our Mandate

 

Communicate, promote and support the activities, news events and public image of the club, its committees and task groups, both internally and externally. Oversee the production and development of the Rotary Voice and management of the web site. The full Committee meets at the call of the Chair. 

 

Marketing and Communications Committee Annual Report 2015-2016

The Marketing and Communications Committee (MCC) has continued to improve the communication internally among club members and to widen its connection with the public with its use of the Club’s social media channels. The established goals for 2016 were successfully completed. New members with communication and marketing skills joined the committee, Friday’s luncheon speakers and Club activities were posted on the Rotary Club of Toronto’s social media channels.
 
Seven creative issues of “Making a Difference” were published that focused on the work of the Foundation and Philanthropic Committees. On behalf of the Club, a small “Buzz Group” was established to provide continuity of content and frequency of postings on Linkedin, Facebook and Twitter. Individual club members were also encouraged to use their own social media channels to keep their personal network informed of our Club’s interesting activities and values. 
 
On May 10, 2016, an energetic Linkedin Workshop was held for our membership with Leslie Hughes, a Social Media Corporate Trainer and professor at Durham College that demonstrated actionable steps to highlight the effective use of online presence for our Club and for individual members.  Connecting with Membership and Program Committees strengthened the achievement of the goals of the MCC.    
 
The Marketing and Communications Committee continues to increase the level of knowledge and awareness of “who we are and what we do” to its members and to the community.    
 
Voice Sub – Committee (Marketing and Communications) – Chair Jeff Dobson
 
The Voice Committee continues to provide an informative newsletter to all Club members and beyond with a distribution list that includes community partners and, of course, our own website.
 
The size of the editorial team is down again this year to six editors from eight last year. It has been a struggle to secure new editors and two are on leave from the club. Despite the lower numbers, the team did a marvelous job preparing over forty issues in this Rotary year.
 
In a tradition started by Sylvia Geist a few years ago, the outgoing President, David Hetherington, was presented with a hardcover bound edition of all issues published during his year.
 
We continue to encourage all members to provide content in order to feel a sense of engagement in the club, however, with so much happening in the club securing content for publishing is not usually a problem. The Making A Difference insert was included several times this year and has been well received as an informative deep dive into the work of our Foundation and the various philanthropic committees.
 
Vice-Chair Maureen Bird assumes the role of Chair and Editor-in-Chief for 2016-17. As a passionate Rotarian and experienced editor, the Voice is in good hands.
 
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