CLICK PICTURE ABOVE OR LINK TO REGISTER:
No later than - Thursday, January 30, 2025, noon.
 
Keynote Speaker:  Charles McFarland
Certified StoryBrand Strategist and Coach - Theatre of Commerce
Topic: "Storytelling, AI and the New Digital Marketplace"
Host:  Past Club President, Susan Hunter
 
Rotary Toronto Meeting Wednesday, February 5th, 2025  
The National Club, 303 Bay Street, Toronto
 
The Chef's at the National Club have prepared a Chinese New Year Dinner!
 
Views and Opinions Expressed Disclaimer:  The views and opinions are those expressed by the Speaker and do not necessarily reflect the official views or opinions, policy or position of The Rotary Club of Toronto or its Members.

 

Biography

Born in the UK of Canadian parents, Charles has an M.A. from Cambridge University and trained in British theatre before building his 25-year career as a theatre producer/ director (of over sixty shows across Canada, including at the Stratford Festival and the Canadian Opera Company).  He has held many performing arts executive positions, including at the Canada Council for the Arts and several regional theatres.  Charles has combined his creative experience with seven years’ executive coaching in the FocalPoint franchise, and now with four years as a Certified StoryBrandTM strategist and coach, into a unique communications and marketing business, the Theatre of Commerce. In 2025, Strategy and Storytelling + AI can unleash the power of an organization in its people - releasing their inherent creativity to face the challenges of the digital marketplace.